The Caring Place is a non-profit social service organization, serving the needs of domestic violence and sexual assault victims. Their organization primarily serves victims in Lake, Porter and Starke counties in Northwest Indiana, but may include victims across the country.
The Caring Place was in the middle of opening a new shelter when Initium Creative was brought in to help rebrand, create a new and engaging website and introduction video. Through a lot of hard work and collaboration, the new website, video and logo were revealed just as the new shelter was opening, launching a new season for The Caring Place.