Create + Communicate

The third point of video for business is to ensure that it engages viewers. Engagement is critical because it can lead to action, such as a purchase or a sign-up. Here are some tips to ensure that your video engages viewers

The second point of video for business is to ensure that it is remembered. The goal of your video should be to communicate a message that sticks with viewers long after they've watched it. Here are some tips to ensure that your video is remembered.

Video has become a critical component of many businesses' marketing strategies, as it allows them to communicate their message in a visually compelling and engaging way. However, creating a video is not enough - it must also be effective in achieving its intended goals. In this blog series, we'll explore the three points of video for business: Watch It, Remember It, Engage With It.

FOR IMMEDIATE RELEASE Initium Creative Lands a Win in the 2023 MUSE Creative Awards

Initium Creative, an award-winning creative agency based in Northwest Indiana, is proud to announce that they have been awarded a 2022 ADDY® Award for their popular ‘Better Call Becky’ commercial. This marks the third ADDY® Award for Initium Creative for the second year in a row and serves as a testament to their commitment to producing creative and engaging work. The ‘Better Call Becky’ commercial was produced by Initium Creative and real estate agent Becky Wright. The commercial, which parodies the popular AMC show, Better Call Saul, follows a day in the life of a realtor, but with the intensity from Better Call Saul. Initium Creative and Becky Wright produced a video that captures the intensity of the show while incorporating humor to keep the audience engaged. The video takes you through the process of a realtor working with a young inexperienced couple looking to buy a home, from the showings, to the inspection and appraisal and finally to the purchase agreement, all while staying true to the Better Call Saul styling. The commercial stands out from the competition and was recognized by the judges of the 2022 ADDY® Awards. You can view the full commercial below or by going to: https://youtu.be/ftQ3cDiDMiA .

When it comes to growing a business, creativity and storytelling are indispensable tools. An effective way to bring an audience closer is by telling authentic and compelling stories. The ability to tell such stories can be a powerful asset for any company looking to engage with potential customers in meaningful ways. Stories offer the perfect platform to show potential customers who you are as a brand, what your values are and how you’re different from competitors. Through storytelling, businesses gain visibility, trustworthiness and authenticity — all key elements of success in any industry. It’s important for companies to create stories that feel real because people respond positively when they find content that resonates with them on an emotional level. The best stories don't necessarily come from outside sources; businesses should be exploring their own experiences or those of their employees for inspiration. While it might feel difficult to tell a good story or know of the best ways to do that, that is what Initium Creative is here for. We partner with businesses, non-profits, etc to help find the right story to tell and then work together to tell it in the best possible way that communicates who you are and helps drive business. If you would like to start telling your story today, give us a call at 219-230-6003 or email us at [email protected] and we can help walk you through the process.

Video marketing has become a popular tool for businesses looking to engage their audience with creative stories. However, it’s not enough to just create videos; you must use storytelling techniques in order to make an impact on viewers. Creative storytelling through video allows businesses to capture the attention of their target audience and effectively communicate their message. When using video for storytelling, it’s important for businesses to think outside the box. They should consider using interesting visuals, suspenseful music, and a narrative structure that will captivate viewers throughout the entire video. It’s also important to be creative with the story itself by crafting characters or situations that are relatable and relevant to your target audience. With creative storytelling through video, businesses can craft stories that leave lasting impressions on audiences while delivering key information about their products or services.

Every business wants to create a website that is engaging and draws in potential customers. To achieve this, it’s important to think of creative strategies that will make your website stand out from the competition. Here we present 5 important strategies for creating an engaging website.

Happy Festivus from Initium Creative!